The “Rewatchability” Factor
One word that most Creators in the visual medium today often refer to is “Rewatchability”. In a world where streaming is picking up new audiences every day, there is a reason why Creators fixate upon this word no matter the medium. Let it be movies, series, or even short films; so much is planted into one frame that no consumer thinking straight can process all of the information in a single sitting. Suppose the story is elegant and the viewers return to it out of their interest; it is lovely. It is admirable too. However, designing a product that flies over the radar on the first viewing but can be comprehended a little in the next couple of viewings is borderline senseless, if and only if it is intentionally complicated. I mean, shouldn’t stories be consumable and straightforward in a single go? Rewatchability is an economic trick, and many consumers understand it, but why should they waste their time or money or sometimes both on an intentionally twisted idea? Why should any story b